You’re entering a competitive market where existing incumbents have a full-fledged product and many features. For example, you get an email from a customer who wants to solve their problem in a certain way. In all these cases, you decide based on the sheer angst they cause you.Ī bad apple spoils the bunch. You try to please the loudest and most ignorant customer, the highest-paying customer, or the stakeholder who thinks they know where the ship should sail. This often is the biggest culprit of bad product prioritization. Rapidr Roadmap Top feature prioritization mistakes to avoid: 1. But first, before we start talking about all the jazzy frameworks and how you can use them to prioritize features for your product, here’s what you should avoid doing. In product management, rulers are prioritization frameworks that help you make the finer decisions. Feature prioritization can help you evaluate which features will provide the most value for your customer base and make those your priority. The main goal of feature prioritization is to deliver value to customers as quickly and efficiently as possible while still giving them an enjoyable experience. It is a difficult task, as it requires understanding what customers want and how they use the product. What is Feature Prioritization?įeature prioritization is the process of deciding which features to implement first.įeature prioritization is a process that determines which features should be implemented first to maximize the product's value. It sure feels that way when they’re winging it without proper systems. I don’t blame them for thinking it’s an art. And also, whilst juggling everything, you’d also have to keep all the customer-facing teams happy.Īs a product manager, you’d have to keep track of many things. On top of that, you’d have to accommodate requests from customers. Next, explain why you’re dealing with some tech debt now vs. Convey how some of your actions now might unblock future feature development. To prioritize product features, you’d first have to align internal stakeholders and executives around your short-term goals and sell them how this aligns with the overall product strategy. Most product managers believe product prioritization is more of an art than science. Separate ‘nice to have’ from ‘must have’ in relation to your target market.Doing feature prioritization or product prioritization is no joke.Allocate finite resources to building the best possible combination of features.Of course, you’d ideally include all of your consumers’ wants and needs, but budget, time and bandwidth constraint what’s possible.Īn understanding of what is most important to consumers will help ensure you are investing in the right areas so that you can create products and services that are truly new, improved, and worthy of a new release or upgrade. One of the most important outcomes of your research is being able to draw the line between “need to have” and “nice to have” features in your customers’ eyes. You need to know which features are critical in their product evaluations and identify any gaps in the market your product could fill. Those choices should be made during concept testing when you have minimal resources committed to any particular product configuration.īefore you can make the right decisions for your product development, you should understand how your product is positioned in the mind of your current and prospective consumers. Whether you are about to launch a new product or refresh an existing one, knowing which features to prioritize is paramount to your success.
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